Believing that user-centered design was critical to do this well, Wikimedia partnered with Reboot, and together we researched the information and internet needs, habits, and constraints of users in priority countries. Side by-side, Reboot and Wikimedia staff conducted in-depth design research with over 100 diverse users in India and Nigeria. Based on the findings, they identified opportunities for Wikipedia to grow its reach and impact, including through new features, strategies, and partnerships—and through
harnessing the passion and energy of its global community.